Social Media – Getting Started and Planning
by The Learning Ladder Ltd., Chalgrove
Course outline
Date: 21st June 2012
Half day course - 9.00 am - 12.30 pm.
Tutor: Adrian Moss
Benefits of attending:
Learn how others are successfully using social media to grow their business.
Introduction
Social Media has grown fast over the last few years. Major global brands are now actively using it to grow their brands. SME's can use it just as effectively. Learn how social media started, key research showing why it will continue to grow and examine case studies on what others have done successfully and what to avoid. Everything you need to know to help your business grow in 2011 and beyond.
Audit of current marketing/internal comms, audit of HR policies and procedures, introdution to 'listening tools' to see what is being said about you, your competitors and the markers. Web site audit relating to SEO and its use in online communication. Employee education and training and new product introduction. Review of customer services and how to move into a User Group scenario.
Programme
- An overview of the origins and historical growth of social media
- Review of the latest research
- Key tools and techniques overview
- Case study review (Learning from others)
- Planning and executing a Social Media strategy
- Building and sustaining a customer community
Who should attend?
Small and medium business owners
Marketing and Sales Managers
Customer Service Managers
CRM/Database managers
Find out more on the The Learning Ladder Ltd. website (opens in new window).
Normal price: £165.00
Course enquiries and bookings
The easiest option is to send the training provider an email:
Other courses from The Learning Ladder Ltd. that you might be interested in: